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How it works

Activate. Structure. Measure.

With xcited you get a transparent solution — no frills.

We activate your website for AI, bring structure to your company information and measure every day whether it works. Without migrations or IT development.

Activation

One extra DNS record
to get you started.

With one small addition at your website provider, you activate everything AI agents need to correctly find, understand and cite you. No plug-ins. No IT projects. Your website itself stays as it is.

Here's what we handle to make it work:

  • HTTPS certificates
  • ai.json discovery file
  • llms.txt manifest
  • robots.txt + sitemap.xml
  • Schema.org structured data (JSON-LD)
  • Activation of a knowledge graph (Powered by Aztrix)

It all starts with adding just one CNAME record:

Log in to the website provider where you registered your domain, or where your nameservers point. Open the DNS panel and add just one new CNAME record. During onboarding we'll explain exactly what to fill in where.

Point your robots.txt to your sitemap

By adding one line to the robots.txt file on your main domain, you let search engines and AI crawlers know where to find the discovery files that are automatically generated once the CNAME record is added.

We'll walk through the activation process together in 15 minutes.

We schedule a short setup call to go through the necessary changes together and check that everything works. Within 24 hours everything is live. From then on we measure every day and you get a weekly or monthly report. In the dashboard you review the recommendations and set improvements in motion.

Schedule setup call →
Under the hood

Knowledge graph
not just schema snippets.

What most tools do

Adding schema.org snippets to individual pages. That helps, but separate snippets give AI little context about how everything fits together.

The solution lies in the knowledge graph

With xcited's help, your website's content is enriched with extra business information (who you are, what you do, services, products, FAQs, contact details, locations, opening hours, etc.) and placed into a knowledge graph (Powered by Aztrix). This forms, in effect, the roadmap for your business and maps out all the connections between the information you want to share about your business/brand. AI agents read those connections, reason over them, and give accurate answers as a result.

Brand Region Service Case Person Client Expertise Product
Measure and optimise

What we measure,
and how often.

We start with a free scan. After activation, the baseline measurement follows on day 1, and from then on we measure every day, on the same fixed questions and URLs. So you see what changes, and why.

Mentions

Are you mentioned and described correctly? Per question, per AI engine and per language.

Crawlers and citations

Which AI bots fetch your files, and which pages of your website AI cites.

Prompt gaps

Questions AI answers without mentioning you.

Content gaps

Topics where a page is missing or too thin.

Frequency
Measured every day, reported weekly or monthly
AI engines
ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews
Human vs. machine
Connect Google Analytics and see how people and AI agents find you
Get started

Start with a free scan.
Free, no strings attached.

Companies & brands · Free scan

What does AI say about you today?

  • We ask AI agents the questions your customers ask, in your own languages
  • You see whether you're mentioned, how AI describes you and who does show up
  • You get the technical and content gaps, including what you can fix yourself
Request your free scan →
Agencies · Reseller programme

Become a reseller.

  • You keep the client relationship and set your own price
  • xcited activates and measures, you turn the insights into content and advice
  • Dashboard and reports under your own brand
Request reseller intake →

"Je gaat het pas zien als je het doorhebt."

— Johan Cruijff ("You will only see it once you get it.")