Frequently asked
questions.

The ability to be cited by AI engines such as ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews when users ask questions in your market. It is the AI equivalent of classic findability, but it works fundamentally differently: AI engines generate answers based on structured data and authority signals, not page rankings. Xcited makes that visibility measurable and improves it through a technical layer beneath your website.

A citation means an AI engine explicitly names your brand, product or content, or uses it as a source, in an answer to a user. It is the new equivalent of a top position in Google: if you are cited, you exist in the answer; if you are not mentioned, you are invisible. Xcited measures every day whether your brand is mentioned and cited, across five AI engines.

SEO (Search Engine Optimization) optimizes for classic search results and rankings. AEO (Answer Engine Optimization) focuses on direct answers, such as featured snippets. GEO (Generative Engine Optimization) ensures generative AI engines understand, cite and recommend your brand. The three are not mutually exclusive: GEO builds on a healthy SEO foundation. Xcited provides the technical GEO layer without disrupting your existing SEO.

GEO is the set of techniques that increases the likelihood that generative AI engines find, understand and cite your brand correctly. Think structured data, machine-readable files such as llms.txt, a knowledge graph and consistent brand information. Xcited automates this technical side through a single DNS activation and makes the effect measurable in a dashboard.

Share of Model Voice is the share of AI answers in your market that mention your brand, compared with other players. If you are mentioned in 3 out of 10 relevant answers and a competitor in 6, you are losing ground on a channel that drives conversions. From activation onwards, xcited tracks every day whether you are mentioned on the questions that matter in your market, including against your competitors.

A knowledge graph is a structured representation of all the information about your company — services, clients, expertise, locations, FAQs — including the relationships between them. AI engines read connections from it that they would never find in separate web pages, and as a result give better, more complete answers about you. Xcited builds and maintains that knowledge graph as the core of its approach.

llms.txt is a machine-readable file that tells AI engines which information on your site is relevant and how it is structured — comparable to what robots.txt does for crawlers. Creating and maintaining it manually is error-prone. Xcited generates and maintains llms.txt automatically, along with ai.json, Schema.org structured data (JSON-LD) and a sitemap, as soon as you complete the DNS activation.

Structured data is code that makes the meaning of your content explicit: this is a product, this is a price, this is an organization. AI engines use that structure to extract facts reliably instead of guessing based on running text. Xcited automatically publishes a machine-readable schema layer under your domain, without you having to change your website.

Zero-click search means a user gets the answer directly in the search or AI interface and no longer clicks through to a website. According to SparkToro research, nearly 60% of Google searches end without a click. Traffic does not disappear, it moves into the answer itself. That is why it is not just your ranking that counts, but whether you are mentioned in that answer. That is exactly what xcited measures and improves.

No. AI visibility is about being cited organically in AI answers because the engine understands and trusts your information — not about paid placement. You do not buy a position; you earn it through structure, authority and consistent information. Xcited works exclusively on that organic side: infrastructure, knowledge graph and measurement.

An AI agent is software that performs tasks on behalf of a user: finding information, comparing options, making recommendations. Increasingly, an agent does the preparatory research before a purchase decision. If your company information is unreadable or unfindable for those agents, you do not make the shortlist. Xcited ensures agents can easily find and correctly interpret your information.

No. Classic SEO remains the foundation: technical health, good content and authority also feed AI engines. But SEO alone is no longer enough, because AI engines retrieve and present information differently than classic search engines. Think of it as an extra layer on top of SEO. Xcited does not touch your existing SEO — everything runs on a separate subdomain alongside your site.

AI Overviews are the AI-generated answers Google shows at the top of its results page, powered by Gemini. They reinforce the zero-click trend: users get the answer before the classic results. The same principles apply as with other AI engines: structured, consistent and machine-readable information increases your chances of serving as a source. Through xcited's Gemini measurements you track your position in this ecosystem.

AI-referred traffic to retail sites grew 138% year on year in May 2026, and those visitors converted 54% better than other traffic (Adobe Analytics). At the same time, 45% of marketing leaders cannot accurately measure their visibility in AI answers (Semrush, June 2026). Those who build and measure their position now gain a lead that is hard to close later.

Because the selection has already happened. A user who reaches your site through an AI recommendation has asked the question, compared options and received your brand as the answer. According to Adobe Analytics, visitors arriving via an AI assistant converted 54% better than other traffic in May 2026. Less volume, more intent. That is why every missed mention is a missed, well-qualified lead.

Partly, but Google itself is shifting: AI Overviews answer questions directly on the results page. On top of that, a growing share of users asks ChatGPT, Perplexity or Gemini directly which supplier to choose — especially in B2B orientation phases. The question is not whether your customers use AI, but whether you are visible when they do. Xcited makes that measurable, so you don't have to guess.

Especially for B2B. Buying journeys start with anonymous research, and that research is shifting to AI assistants. Anyone who asks ChatGPT or Gemini for a shortlist of suppliers, advisors or software gets three to five names. If you are not among them, you do not exist in that deal flow. The solution facilitated by xcited is built specifically for B2B brands and knowledge-driven organizations that compete on expertise.

Both, and smaller players even have an opportunity. AI engines cite based on structure, relevance and consistency, not media budget. A well-structured specialist can beat a large generic brand in AI answers within its niche. Xcited makes that technical structure accessible without a developer or migration, from €79 per month per domain.

AI engines build their picture of markets gradually. Competitors who provide structured, consistent information earlier get cited more often and strengthen their authority as a result — a self-reinforcing effect. Entering later means catching up instead of building. An initial measurement through xcited shows you where you stand today, so you make an informed decision rather than a wait-and-see one.

The behaviour underneath is structural: people want answers, not ten blue links. Every major player, from Google and Microsoft to OpenAI, Anthropic and Perplexity, is investing heavily in answer-driven search, and AI-referred traffic to retail sites grew 138% in a year (Adobe, May 2026). Interfaces will evolve, but the shift from rankings to citations is here to stay. Xcited builds on open standards, so your investment moves with that evolution.

The orientation phase shifts from ten open tabs to a single conversation. Users ask a question, refine it, and receive a substantiated shortlist. Brands are therefore filtered earlier, based on what the AI knows about them. That makes the quality and structure of your brand information decisive before a website visit ever takes place. Xcited ensures that information is accurate and findable.

Sectors where customers compare and seek advice before they buy: professional services, software, HR, finance, legal, healthcare, education, industry with complex products. Anywhere an AI assistant is asked to list options, players or approaches. Xcited focuses on B2B brands and knowledge-driven organizations, from 10+ FTE to enterprise, and on the agencies that serve them.

AI search traffic often arrives as direct or referral traffic from domains such as chatgpt.com or perplexity.ai, and is hard to isolate in classic analytics. On top of that, you miss every case where you are mentioned without a click. That is why xcited measures at the source: whether your brand is mentioned in the answers of the AI engines themselves. Connect Google Analytics and you see human search and machine search side by side.

AI engines combine their trained knowledge with sources retrieved live. They prioritize information that is structured, consistent and verifiable: clear entities, facts that match across multiple sources, and machine-readable data. Vague or contradictory information gets dropped. Xcited ensures your brand information is in exactly the form engines can process reliably.

Training data is what a model learned up to its cutoff date; retrieval (RAG) is what the engine fetches live when answering a question. For current questions — prices, offerings, comparisons — engines rely heavily on retrieval. That is good news: you don't have to wait for a new model version. Machine-readable information published by xcited is immediately available for retrieval.

Similar, but with their own bots (such as GPTBot, ClaudeBot, PerplexityBot) and different priorities. They mainly look for understandable, structured information and machine-readable files. A site built only for human visitors is often hard for these bots to interpret. Xcited publishes a layer under your domain that delivers exactly what these bots need: ai.json, llms.txt, Schema.org structured data (JSON-LD) and an up-to-date sitemap.

Usually not because your competitor is better, but because their information is easier to process: consistent descriptions, structured data, clear expertise signals. AI engines cite what they understand and trust. The first step is the free scan: it shows whether AI can read your website properly and what is missing. After activation, we measure every day, per engine, whether you are mentioned, including against your competitors.

Each engine has its own training data, its own retrieval sources and its own balance between the two. ChatGPT may know you from training while Perplexity consults the web live. That is why measuring across multiple engines is essential: you can be strong in one and invisible in another. Xcited measures your visibility across five engines separately, so you know where you stand per engine.

Trying a few prompts yourself gives a distorted picture: answers vary by wording, session, location and user history. Research by SparkToro and Gumshoe shows that AI tools give the same list of brands for the same question less than 1 time in 100. That is why xcited asks the same fixed questions every day, in your languages, to five AI engines. So you see a trend instead of a snapshot.

It simply gets repeated in answers, sometimes for years — old addresses, discontinued services, outdated prices. AI engines only correct themselves when a stronger, more consistent source becomes available. An up-to-date knowledge graph under your own domain is exactly such a source. Xcited keeps it continuously updated, so engines can always access the correct facts.

An entity is an unambiguously recognizable 'thing': your company, a service, a location, a person. AI engines reason in entities and relationships, not in separate pages. If your company is not a clearly defined entity — with a consistent name, description and connections — an engine may confuse you with someone else or simply skip you. The xcited knowledge graph defines your entities explicitly, along with the relationships between them.

It varies. Many AI bots render JavaScript partially or not at all, leaving content in single-page applications partly invisible. You can rebuild your site — or provide the essential information in a parallel machine-readable form. Xcited takes the second path: a separate, always-readable layer under your domain, so your stack (Next.js, Nuxt, custom) is no longer a limitation.

Being mentioned means being included in an answer; being recommended means the engine actively puts you forward as the best option for the question. Recommendations require stronger signals: demonstrable expertise, consistent specialization and verifiable facts. Xcited works on both levels — being findable and understandable is the foundation, and the knowledge graph captures the expertise signals that feed recommendations.

Yes. Engines factor in external confirmation: reviews, mentions, trade publications, registers. But the foundation remains what you publish yourself — if your own information is unstructured or inconsistent, external signals won't help much. So work from the inside out: first get your own foundation in order with xcited, then build external authority through your content and PR strategy.

Three tracks. One: make your information machine-readable through structured data and files such as llms.txt. Two: ensure consistent, factual brand information — the same name, services and expertise everywhere. Three: measure what works and adjust. Xcited automates track one, structures track two through the knowledge graph, and delivers track three as a dashboard.

No. Good content for people remains the foundation; the problem usually sits in the layer beneath it: AI engines cannot reliably extract the facts from your content. Xcited does not write or rewrite content — it adds a technical layer that makes your existing content understandable for AI agents, regardless of who writes or manages the content.

Yes, provided they are well structured. FAQs match seamlessly with how users query AI engines: in question form. An FAQ that only exists as formatted text is a half measure for engines — the question-answer structure needs to be machine-readable too. In the xcited knowledge graph, FAQs are one of the building blocks, alongside services, clients, areas of expertise and locations.

Both, in sequence. Without substance there is nothing to cite; without technical structure your substance is not found or is misunderstood. Most companies have the first reasonably in order and the second not at all. That is why xcited deliberately facilitates the technical foundation beneath any content strategy — it strengthens what you already have instead of replacing it.

Volume is not the problem — processability is. Lots of content without structure is, to an AI engine, a mountain of text without clear facts, entities or relationships. The engine cannot distill a reliable answer from it and instead cites a source that does provide one. An xcited measurement shows where you stand today; the knowledge graph makes your existing content processable after all.

Yes. AI engines answer questions in the user's language, so you want to be understood correctly in every market language. The solution facilitated by xcited is multilingual, multi-domain and multi-locale: if it is a domain, it works on it.

By recording your expertise explicitly and consistently: which domains, for which client types, with what supporting evidence. AI engines link expertise to entities — so that link needs to exist somewhere in machine-readable form. In the xcited knowledge graph, areas of expertise are a separate building block, connected to your services, cases and locations, so engines can make the connection.

Quite a lot: ensure consistent company information across all your channels, answer the questions customers actually ask on your site, keep facts up to date, and avoid contradictions between your website, LinkedIn and registers. That is the manual work. What is hard to do yourself: building the machine-readable layer, keeping it current and measuring the effect. That is what xcited is for.

Engines with live retrieval, such as Perplexity and Google AI Overviews, can incorporate updated machine-readable information quickly — sometimes within days. Knowledge in trained models refreshes more slowly. That is why an always-current, machine-readable source under your own domain pays off: it is immediately available the moment an engine comes looking live. Xcited keeps that layer continuously updated.

That is a strategic choice. If you block AI bots, you protect your content but disappear from AI answers — and thus from a growing part of the orientation phase. For most B2B brands, visibility outweighs shielding. Xcited automatically configures robots.txt and the sitemap correctly on its own layer, so the right bots find the right information.

External, authoritative sources strengthen your entity — engines use them to confirm facts. But they are a supplement, not a foundation: you have no control over them and they go stale. The foundation is an up-to-date, machine-readable source under your own domain. Xcited provides that foundation; you build external authority on top of it through your communication strategy.

SEO tools analyse and report; you or your agency carry out the recommendations on your site. With xcited you get measurement and activation in one: the DNS activation puts the technical AI layer in place itself (discovery files and knowledge graph) and the daily measurements show the effect: whether you are mentioned, which AI bots crawl your domain and which pages AI cites. Not an action list that gathers dust, but a layer that is live straight away.

Every day, on fixed questions per domain and in your languages, across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. Because the questions and URLs stay the same, you see what changes and why. Xcited also tracks which AI bots crawl your domain and which pages AI cites. The results are in your dashboard, with a weekly or monthly report.

The five biggest: ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. Together they cover the vast majority of AI search behavior in Europe. You see how you score per engine, because visibility differs strongly per platform — being strong in Perplexity says nothing about ChatGPT.

Yes, from activation onwards. The baseline measurement on day 1 and the daily measurements after that show, per question and per engine, which brands AI mentions, including when you are not among them. So you see who is recommended instead of you and on which questions you can gain ground.

Every day, across all five AI engines. You choose whether you get a weekly or monthly report with recommendations.

Because answers vary by wording, session, memory, location and even time of day. Two users get different answers to the same question. One test therefore says almost nothing about your structural visibility. That is why xcited asks the same fixed questions to five engines every day, so random outliers even out and you see a reliable trend instead of an anecdote.

Whether your brand is mentioned and described correctly, per question, per AI engine and per language. Which AI bots crawl your domain and which pages AI cites. And the prompt and content gaps: questions AI answers without mentioning you, and topics where a page is missing or too thin. That leads to targeted recommendations. Connect Google Analytics and you also see human search next to machine search.

The technical layer is live within 24 hours of the DNS activation and immediately available to AI engines with live retrieval. The measurements then show how your visibility evolves: expect first movements within weeks and structural improvement over months. AI visibility builds up over time: every measurement makes the trend clearer and shows where adjusting pays off.

There is no absolute standard: what matters is your position on the questions that count in your market and the trend over time. The baseline measurement on day 1 after activation shows where you stand and which brands AI mentions instead of you. The daily measurements then show whether you gain ground, per engine.

Yes. Every collaboration starts with a free scan that shows how well AI can read your website today, why, and what can be improved, before you activate anything. Request it via the contact form or book a 30-minute intro call.

Yes. The reports are meant to be shared: marketing follows the trend, management sees the progress and your content team or agency uses the recommendations to adjust. So AI visibility becomes a shared KPI instead of a report that stays in an inbox.

xcited makes your brand easier to find, understand and cite for AI engines, in three steps. Activate: one DNS record puts the technical infrastructure live. Structure: a knowledge graph gives AI agents structure and context about your services, clients, expertise, locations and FAQs. Measure and optimise: measured every day across five AI engines, with recommendations in a weekly or monthly report.

Xcited does not write articles, does not publish content, does not deliver monthly content production and does not replace your content team or agency. Nor is it a WordPress plugin or CMS-dependent tool. xcited facilitates the technical foundation that makes content — whoever creates it — truly come alive for AI agents. Excellent agencies exist for content; xcited strengthens them.

Add one DNS record (a CNAME) at your domain provider and one reference in your robots.txt or on your website. No developer, no migration and no change to your website itself. We go through it together in a 15-minute setup call. After that xcited handles the rest automatically: HTTPS certificates, ai.json, llms.txt, robots.txt, sitemap.xml, Schema.org structured data (JSON-LD) and the link to your knowledge graph. Everything is live within 24 hours.

The knowledge graph structures the information about your company (services, clients, expertise, locations, FAQs) with the relationships between them, as one readable structure for AI. The layer is activated once via DNS and then kept up to date, so AI engines always have access to current facts. We go through the activation together in a 15-minute setup call.

No, nothing. Everything runs on a separate subdomain (aztrix.yourdomain.be) alongside your existing site. Your design, content, CMS and hosting remain untouched — what runs under your domain keeps running under your domain. Visitors notice nothing; only AI agents see the extra layer. That also means there is no risk to your existing SEO.

The solution facilitated by xcited runs on Aztrix's verified-data and knowledge graph technology, protected by EU patent EP 3189463. On top of that, xcited brings the approach, the daily measurements across five AI engines, the dashboard and personal guidance. Aztrix provides the foundation, xcited makes it work for your brand. Made in Belgium, with GDPR and EU data residency as standard.

Yes. Xcited works via DNS, not via a plugin, which makes it platform-agnostic: WordPress, Webflow, Shopify, Drupal, Wix, Magento, HubSpot CMS, Squarespace, Sitecore, Next.js, Nuxt, Astro or fully custom. No migration, no developer, no rebuild. Also multilingual, multi-domain and multi-locale: if it is a domain, xcited works on it.

Nothing — and that is deliberate. Xcited runs on a separate subdomain and does not touch your existing pages, structure or rankings. Your SEO efforts remain fully intact and remain valuable, because AI engines use the same authority signals. Xcited adds a layer for AI findability; it does not replace or disrupt your SEO.

If your agency does good work: keep it. Xcited does not replace agencies — it strengthens them. Content strategy, link building and technical SEO remain valuable; xcited adds the AI layer that makes that work visible in AI answers too, and measures what it delivers. Many agencies work with xcited themselves through the partner program.

Yes. Each domain is activated and measured separately, with its own monthly price. That is useful for several brands, languages or markets. Agencies also get a multi-client overview with a dashboard under their own brand, so they can follow up all their clients from one environment.

A 15-minute setup call in which we go through the DNS change together and check that everything works. If you get stuck, the team will take a look: send a screenshot to myrequest@xcited.io.

Yes. The free scan answers five questions: how do you score today, why do you score that way, what can be improved, how does xcited help, and what can you already do yourself. How often you are mentioned per engine, we measure from activation onwards. A good first step before you decide anything else.

One CNAME record at your domain provider: name aztrix.yourdomain, value name.aztrix.io. (with the trailing dot). You also add one line to your robots.txt that points to the sitemap, so AI crawlers find the files. We go through it together for your provider during the setup call.

No. If you can log in to your domain provider, you can activate xcited: it means adding one CNAME record. No code, no plug-in, no change to your website. If an external party manages your DNS, simply send them the record and the line for your robots.txt. Rather have it done for you? That is possible too.

DNS propagation usually takes a few minutes to a few hours, depending on your provider and TTL settings. After that, xcited automatically provisions the HTTPS certificates and the machine-readable files. In practice the full layer is live the same day. If something doesn't work as expected, send a screenshot to myrequest@xcited.io and the team will take a look.

The trailing dot makes the value an absolute domain name. Providers that don't need the dot harmlessly normalize it away; providers that do require it (such as Gandi, OVH and Hetzner) will silently create name.aztrix.io.yourdomain without the dot — and that doesn't work. Always including the dot is therefore the safe route.

Yes, with one point of attention: set the proxy status of the CNAME record to 'DNS only' (grey cloud instead of orange). Proxied records don't work, because Cloudflare then intercepts the traffic xcited needs for certificates and the AI layer. The rest of your Cloudflare configuration stays exactly as it is.

No. Xcited needs no access to your CMS, hosting, database or code. Activation runs entirely via DNS: you add a record pointing to the xcited infrastructure, and all AI files are served on that separate subdomain. So you hand over no passwords or access credentials — a deliberate choice for security and simplicity.

Xcited automatically provisions: HTTPS certificates for the subdomain, an ai.json discovery file, an llms.txt manifest, robots.txt with sitemap.xml, Schema.org structured data in JSON-LD, and the link to your knowledge graph. Everything AI agents need to find, understand and cite you — without you having to maintain any of it.

Yes. The solution facilitated by xcited is set up for multiple domains and locales. Each domain gets its own activation and measurement. If you run several country sites or brands, we activate and measure each domain separately.

No. You only add a new CNAME record for a subdomain that didn't exist before — you change nothing in existing records such as MX (email), A records or your main domain. Your website and email keep working exactly as before. It is an addition, not a modification, and reversible at any time by deleting the record.

You simply remove the DNS record and the AI layer disappears. Your website stays untouched, because nothing was ever changed on it. There is no technical lock-in: no plug-in to uninstall, no code to roll back, no migration. It is the other side of the same simplicity with which you activate.

The essence: one CNAME record for a new subdomain, no changes to existing records, no access to hosting or CMS, HTTPS handled automatically, and fully reversible. The underlying technology is protected by EU patent EP 3189463, with GDPR compliance and EU data residency as standard. For any further questions, the xcited team is happy to think along with your IT department.

You pay one monthly price per domain, from €79 per month (excl. VAT). Your price depends on the number of domains, languages, fixed questions and whether you want a weekly or monthly report. We always measure every day. We start with a free scan, after which you get a tailored price. You will find more on the pricing page.

Yes. Your subscription can be cancelled monthly, with no annual contract and no cancellation fees. Deactivating is technically as simple as activating: remove the DNS record and you are done.

Yes. The scan is free and without obligation. We check how well AI agents can read and understand your website: technical basics, structured data, AI signposts and findability. You get the points to improve, including what you can do yourself. Then you decide whether to continue.

Request a free scan via the contact form or book a 30-minute intro call. We go through the results together and decide which domains, languages and fixed questions you want to follow; that sets your monthly price. We then activate your domain in a 15-minute setup call. Everything is live within 24 hours.

Access to the DNS panel of your domain provider, or someone who manages it for you, and the ability to add one line to your robots.txt. Nothing more: no developer, no access to your CMS or hosting, no change to your website.

Yes. Agencies can offer xcited to their clients as a reseller: you keep the client relationship, set your own price and report under your own brand, with a dashboard and multi-client overview. xcited activates and measures, you turn the insights into content and advice. Xcited does not replace agencies, it strengthens their proposition with an AI layer.

Because clients increasingly ask how to become visible in ChatGPT and other AI engines — and you answer that question better with infrastructure and measurement than with advice alone. Xcited makes your content and SEO proposition substantively stronger: your work becomes visible in AI answers and measurable for your client. You keep the client relationship; xcited delivers the technical layer.

You get a dashboard with your own logo and a multi-client overview: all clients in one environment, with actionable insights across all of them. You report to your client under your own brand, at your own rate. xcited invoices you at the agreed partner rates and stays in the background.

As a reseller you buy in at partner rates. You invoice your client at your own rate; the difference is your margin. We are happy to discuss partner rates in person, in a 30-minute meeting.

Nothing up front. We look for agencies with strong client relationships and the ambition to build AI visibility (also known as GEO) into a service. Book a 30-minute meeting: we will go through your clients, the split of roles and the partner rates.

No — deliberately not. Xcited does not write content, does not do link building and does not take over strategic advice: that remains your territory. It is an infrastructure and measurement layer beneath any content or SEO strategy. Your work becomes more findable and demonstrably more effective, and you gain a new, recurring service block without putting in extra hours.

In the EU. Xcited applies EU data residency as standard: your company data and measurement data are stored and processed within the European Union. Xcited operates from Belgium and is built on European infrastructure, with GDPR compliance as the starting point — not an afterthought for the European market, but the design principle.

Yes. GDPR compliance and EU data residency are standard, whatever your licence. Moreover, the information xcited structures and publishes is company information you want to make public yourself — services, areas of expertise, locations, FAQs — not personal data of customers. For the processing terms, a data processing agreement (DPA) is available on request.

Yes, a DPA is available on request. Request it via the website or through your contact person.

Only with the information you deliberately make public through your knowledge graph: services, areas of expertise, locations, FAQs — exactly what you want AI engines to know about you. That is the purpose of the product. Internal data, customer data or other confidential information is not part of it. You decide what goes in the knowledge graph and therefore what AI agents get to see.

The information in your knowledge graph is and remains your company information: you decide what goes in and what is published. You see the measurements about your brand in the dashboard and in your reports. The data on your subdomain remains your property. If you end the collaboration, you remove the DNS record and the published layer disappears.

Yes. The underlying knowledge graph technology is owned by technology partner Aztrix and protected by EU patent EP 3189463. That patent underlines that this is not a generic plug-in, but patented European infrastructure for making company information machine-readable. On top of that, xcited brings the approach, the daily measurements and the guidance.

No. xcited asks fixed questions to the AI engines itself and looks at which brands appear in the answers. No conversations or data of other users are involved. The measurements are processed according to GDPR principles with EU data residency. If you want the processing details in writing, request the DPA.

Deactivating is as light as activating: you remove the DNS record, and the published AI layer under your domain disappears. The data on your subdomain remains your property and is deleted three months after you stop. There is no technical lock-in that makes leaving harder: a deliberate design principle.

The layer runs on a separate subdomain with automatically managed HTTPS certificates, fully separate from your website, hosting and CMS. Xcited has no access to those and therefore cannot change anything on them. Xcited is happy to answer your security team's questions directly.